ACTIVITIES & RESULTS
October/November 2015 – Thinkinc. was retained by the French Consulate in Chicago to provide strategic consulting, project management, marketing with traditional and social media relations consulting services to conceptualize and generate interest in “City/Cité: A Transatlantic Exchange,” an event where leading scholars, policymakers, researchers, community organizers, activists and artists from both sides of the Atlantic were in Chicago Nov. 2-3 to explore inequality, race and the state of urban democracy in the United States and France.
Thinkinc. coordinated with multiple institutions including the French Consulate in Chicago, the University of Chicago – working with several departments within the university, the University of Illinois at Chicago Great Cities Institute, the Institute of France and the Sorbonne in coordinating and managing a seamless brand that leveraged the joint institutional assets to market and promote this transatlantic partnership. In less than six weeks, Thinkinc. developed a brand, created electronic and print promotional and marketing materials – including concept, design and copy — for evites, brochures and posters as well as developed a traditional and social media strategy. We drafted and distributed media materials including media alerts and news releases to a list that Thinkinc. developed of international, national and local media. In addition, we assisted in the agendas for both university’s programs as well as the day of week run including organizing a public event at the Chicago Community Trust and assisting the Consulate with a private event at the French Consul General’s home.
The events held at both the University of Illinois at Chicago and the University of Chicago yielded significant turnout with a targeted audience of policymakers, community, civic, business and philanthropic leaders and students. Media placements included WBEZ’s Worldview as well as one of Dawn Turner Trice’s last columns in the Chicago Tribune.