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Chicago Independent Venue League

  /    /  Chicago Independent Venue League

Thinkinc. worked with the Chicago Independent Venue League to create a formidable force that took on a City of Chicago-backed project to use public funds to build a billion-dollar megadevelopment that threatened the city’s independent music scene.

Within a week, Thinkinc. generated widespread media coverage and fervent community support. Over the next six months, Thinkinc.’s strategy yielded:

  • Media coverage in The New York TImes, Billboard, Spin, Stereogum, the Chicago Tribune and many more outlets
  • A steady stream of news conferences, open letters to the residents of Chicago and news releases to maintain interest in and public support for CIVL’s goals
  • An engaged audience of Chicagoans, leading to concessions from Chicago’s notoriously unified City Council
  • An online petition drive that got nearly 2,000 signatures in the first 48 hour
  • A personalized email campaign to petition signers that attracted enthusiastic CIVL supporters to public meetings about the megadevelopment
  • An enhanced CIVL online presence, including website and responsive social media outreach