National Public Housing Museum (NPHM)
ACTIVITIES & RESULTS
June 2015 – November 2015 – Resident leaders of the Chicago Housing Authority (CHA) wanted to find a way for their children, grandchildren, and the public to know more about their place in the history of the American urban experience. Civic leaders, preservationists, historians, and cultural experts who also wanted to create a new architectural landmark to recognize an important historic site joined them. The result is the NPHM.
Thinkinc. provided strategic communications on behalf of the NPHM as it participated in the first-ever city of Chicago Architecture Biennale. Thinkinc. worked with staff to leverage this opportunity to the international, national and local media audience of the museum’s unique story.
We assisted the NPHM with the initial launch of its exhibitions House Housing: An Untimely History of Architecture & Real Estate, We, Next Door organized by the NPHM Youth Advisory Council and Collection/Building/Action an exhibition that tells the story of the how the NPHM came to the role of stewardship of a historic building declared by HUD, CHA and the Illinois Historic Preservation Agency to be eligible for the National Register in 1998.
In addition, we provided media relations support on behalf of The Future of Public Housing Roundtable that set the table for an in-depth discussion of practitioners and public housing residents on the future of housing.
The overall traditional and social media relations significantly raised the profile of the organization and led to placements in international, national and local media outlets including the Public News Service, Architectural Record, Architectural Review, Art Forum, Chicago Tribune, Chicago Now, Progress Illinois and others.