A Tragedy and a Moment
Caleb Reed, 17, believed in love and believedÂ thatÂ Americaâ€™s destiny is to end violence. Thatâ€™s why, as an emerging leader in Voices of Youth in Chicago Education (VOYCE) and Communities United, he fought to address untreated trauma among young people of color and to increase investment in communities of color. Tragically, Calebâ€™s life was cut short before he could lead his nationÂ toÂ realize its destiny.
Communities United and VOYCE turned to Thinkinc.Â forÂ help inÂ developingÂ a media platformÂ thatÂ honorsÂ Calebâ€™s life andÂ highlightsÂ both his work and VOYCEâ€™s continuing efforts.
Thinkinc. developed messaging thatÂ framedÂ Calebâ€™s legacy and Â shielded it Â from those who might use it for their own Â benefit. We shared that message with an array ofÂ local, national andÂ international journalists. The VOYCE news conference that Thinkinc. organized with their staff and leaders drew news media coverage from throughout the United States.
The coverage was a testament to the impact Caleb Reed had in his short, powerful life. Below is a sample:
Heartbreak After 17-Year-Old Activist Caleb Reed Is Found Shot DeadÂ â€” CBS-2, WBBM-TV
WGN-AM RADIO BROADCAST, AUGUST 4, 2020