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For all missing & murdered Black women & girls

Black women and girls are statistically overrepresented among the cases of missing women in Chicago and the United States. Of the 257,385 girls and women reported missing in 2021 in the National Crime Information Center database, 89,020 (36%) were Black, and 73,395 28.5% were Black women age 20 or younger.

Community organizations continually fight behind the scenes and in public for more recognition of this fact so lawmakers and law enforcement can do more. Unfortunately, something social scientists call “missing white woman syndrome” exists.

On June 14, 2022, our client the Kenwood Oakland Community Organization (KOCO) kicked off its 5th Annual We Walk for Her march – with cosponsors GoodKidsMadCity-Englewood, Mothers Opposed to Violence Everywhere and the Lugenia Burns Hope Center.

Chanting “We walk for WHO? We walk for her!” and “We LOVE her!” demonstrators pressed city and state officials to do more to solve the cases of murdered and missing Black women and girls in Chicago and the U.S.

Thinkinc. supported KOCO’s galvanizing work on the ground with a media strategy and translated this Chicago march into national coverage by the Washington Post and its affiliates (such as the Pittsburgh Post-Gazette), along with extensive coverage by Windy City media before and after the march.

In the weeks before the march, Thinkinc. attended advance strategy sessions with KOCO, designed a comprehensive social media strategy to encourage turnout leveraging the partner organizations social media reach, assisted with the development of talking points, drafted a media advisory and news release, built comprehensive media list and pitched reporters across media platforms. Thinkinc. was able to make national as well as local news.

The Metro Monitor NewsTracker service reports that from June 14-15, 2022, TV and radio news reports on We Walk for Her reached more than 1 million viewers and listeners in Chicagoland.

Here is a list of much of the coverage:

TV and radio coverage

Print and online coverage

Police took advantage of We Walk for Her coverage to promote their work on related cases